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DigitalWorld 2026 Congress
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September 27, 2026 to October 01, 2026 - Barcelona, Spain

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September 27, 2026 to October 01, 2026 - Barcelona, Spain

SocSys 2026 Congress
October 25, 2026 to October 29, 2026 - Lisbon, Portugal

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NetWare 2026 Congress
October 25, 2026 to October 29, 2026 - Lisbon, Portugal

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  • ICQNM 2026, The Twentieth International Conference on Quantum, Nano/Bio, and Micro Technologies
  • FASSI 2026, The Twelfth International Conference on Fundamentals and Advances in Software Systems Integration
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SustainableDigitalization 2026 Congress
October 25, 2026 to October 29, 2026 - Lisbon, Portugal

  • COCE 2026, The Third International Conference on Technologies for Marine and Coastal Ecosystems
  • CSRF 2026, The Third International Conference on Sustainable and Regenerative Farming
  • CADAT 2026, The Third International Conference on Accessible Digital Agriculture Technologies
  • CEEE 2026, The Second International Conference on Global Environment Ecosystem Equilibrium

 


ThinkMind // International Journal On Advances in Life Sciences, volume 5, numbers 1 and 2, 2013 // View article lifsci_v5_n12_2013_6


Promoting Effective Health Advocacy to Promote Global Health: The Case of the Global Advocacy Leadership Academy (GALA)

Authors:
Gary Kreps
Paula Kim
Lisa Sparks
Linda Neuhauser
Carol Daugherty
Mollie Rose Canzona
Wonsun Kim
Jungmi Jun

Keywords: patient advocacy organizations; leadership; media relations; corporate relations; health care systems; government agencies; stakeholders; personnel management; health promotion; media advocacy

Abstract:
Health advocacy can make significant contributions to promoting global health by shaping health promotion programs that are responsive to the needs of consumers. Health care consumers have a major stake in the health care system, yet have had difficulty influencing health policies and practices due to the limited power typically afforded them within the modern health care system. Strategic health advocacy communication can help to recalibrate the balance of power in health care and health promotion efforts, facilitating important influences on health policies and practices, Health advocates can help make health programs responsive and adaptive to consumer needs by communicating consumers’ perspectives in compelling ways to key audiences using a variety of key media. This article describes the communication demands of effective health advocacy, the need to help advocates develop strategic communication knowledge and competencies, and presents a case study of the Global Advocacy Leadership Academy (GALA) program designed to promote effective health advocacy.

Pages: 66 to 78

Copyright: Copyright (c) to authors, 2013. Used with permission.

Publication date: June 30, 2013

Published in: journal

ISSN: 1942-2660

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