 |
 |
|
DataSys 2023 Congress
June 26, 2023 to June 30, 2023 - Nice, Saint-Laurent-du-Var, France
- AICT 2023, The Nineteenth Advanced International Conference on Telecommunications
- ICIW 2023, The Eighteenth International Conference on Internet and Web Applications and Services
- ICIMP 2023, The Eighteenth International Conference on Internet Monitoring and Protection
- SMART 2023, The Twelfth International Conference on Smart Cities, Systems, Devices and Technologies
- IMMM 2023, The Thirteenth International Conference on Advances in Information Mining and Management
- INFOCOMP 2023, The Thirteenth International Conference on Advanced Communications and Computation
- MOBILITY 2023, The Thirteenth International Conference on Mobile Services, Resources, and Users
- SPWID 2023, The Ninth International Conference on Smart Portable, Wearable, Implantable and Disability-oriented Devices and Systems
- ACCSE 2023, The Eighth International Conference on Advances in Computation, Communications and Services
ComputationWorld 2023 Congress
June 26, 2023 to June 30, 2023 - Nice, Saint-Laurent-du-Var, France
- SERVICE COMPUTATION 2023, The Fifteenth International Conference on Advanced Service Computing
- CLOUD COMPUTING 2023, The Fourteenth International Conference on Cloud Computing, GRIDs, and Virtualization
- FUTURE COMPUTING 2023, The Fifteenth International Conference on Future Computational Technologies and Applications
- COGNITIVE 2023, The Fifteenth International Conference on Advanced Cognitive Technologies and Applications
- ADAPTIVE 2023, The Fifteenth International Conference on Adaptive and Self-Adaptive Systems and Applications
- CONTENT 2023, The Fifteenth International Conference on Creative Content Technologies
- PATTERNS 2023, The Fifteenth International Conference on Pervasive Patterns and Applications
- COMPUTATION TOOLS 2023, The Fourteenth International Conference on Computational Logics, Algebras, Programming, Tools, and Benchmarking
- BUSTECH 2023, The Thirteenth International Conference on Business Intelligence and Technology
NetWare 2023 Congress
September 25, 2023 to September 29, 2023 - Porto, Portugal
- SENSORCOMM 2023, The Seventeenth International Conference on Sensor Technologies and Applications
- SENSORDEVICES 2023, The Fourteenth International Conference on Sensor Device Technologies and Applications
- SECURWARE 2023, The Seventeenth International Conference on Emerging Security Information, Systems and Technologies
- AFIN 2023, The Fifteenth International Conference on Advances in Future Internet
- CENICS 2023, The Sixteenth International Conference on Advances in Circuits, Electronics and Micro-electronics
- ICQNM 2023, The Seventeenth International Conference on Quantum, Nano/Bio, and Micro Technologies
- FASSI 2023, The Ninth International Conference on Fundamentals and Advances in Software Systems Integration
- GREEN 2023, The Eighth International Conference on Green Communications, Computing and Technologies
NexTech 2023 Congress
September 25, 2023 to September 29, 2023 - Porto, Portugal
- UBICOMM 2023, The Seventeenth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
- ADVCOMP 2023, The Seventeenth International Conference on Advanced Engineering Computing and Applications in Sciences
- SEMAPRO 2023, The Seventeenth International Conference on Advances in Semantic Processing
- AMBIENT 2023, The Thirteenth International Conference on Ambient Computing, Applications, Services and Technologies
- EMERGING 2023, The Fifteenth International Conference on Emerging Networks and Systems Intelligence
- DATA ANALYTICS 2023, The Twelfth International Conference on Data Analytics
- GLOBAL HEALTH 2023, The Twelfth International Conference on Global Health Challenges
- CYBER 2023, The Eighth International Conference on Cyber-Technologies and Cyber-Systems
TrendNews 2023 Congress
September 25, 2023 to September 29, 2023 - Porto, Portugal
- CORETA 2023, Advances on Core Technologies and Applications
- DIGITAL 2023, Advances on Societal Digital Transformation
SocSys 2023 Congress
November 13, 2023 to November 17, 2023 - Valencia, Spain
SoftNet 2023 Congress
November 13, 2023 to November 17, 2023 - Valencia, Spain
- ICSEA 2023, The Eighteenth International Conference on Software Engineering Advances
- ICSNC 2023, The Eighteenth International Conference on Systems and Networks Communications
- CENTRIC 2023, The Sixteenth International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services
- VALID 2023, The Fifteenth International Conference on Advances in System Testing and Validation Lifecycle
- SIMUL 2023, The Fifteenth International Conference on Advances in System Simulation
- SOTICS 2023, The Thirteenth International Conference on Social Media Technologies, Communication, and Informatics
- INNOV 2023, The Twelfth International Conference on Communications, Computation, Networks and Technologies
- HEALTHINFO 2023, The Eighth International Conference on Informatics and Assistive Technologies for Health-Care, Medical Support and Wellbeing
IARIA Congress 2023, The 2023 IARIA Annual Congress on Frontiers in Science, Technology, Services, and Applications
November 13, 2023 to November 17, 2023 - Valencia, Spain
|
|
|
|
|
|
ThinkMind // ICIW 2019, The Fourteenth International Conference on Internet and Web Applications and Services // View article iciw_2019_2_20_20032
Implementing Artificial Neural Network to Identify Influencers for Crowdfunding Campaigns on Twitter
 Authors:
Frank Yeong-Sung Lin
Evana Szu-Han Fang
Chiu-Han Hsiao
Hsin-Hong Lin Keywords: social media analysis; influencer marketing; artificial neural network; sentiment analysis. Abstract:
This study proposes an Artificial Neural Network (ANN) model for ranking potential influencers for crowdfunding campaigns on Twitter. Because influencers have a strong connection with their followers and are considered trustworthy key opinion leaders, identifying them provides opportunities for start-up companies to reach highly relevant audiences and promote their campaigns. In this study, the social authority value, a mechanism developed by Followerwonk, was employed to examine the influence strength of a Twitter user. Followerwonk is one of the most popular Twitter marketing platforms in the United States. A total of 20 influence factors of 1969 Twitter users were collected to train the ANN model. The results revealed that 13 of the 20 influence factors were significant for measuring influence strength, which improved the time efficiency of the process of evaluating potential influencers. This model can be effectively and cost- efficiently applied to support start-up companies, thus increasing the success rate of campaigns by utilizing influencer marketing. Pages: 27 to 35 Copyright: Copyright (c) IARIA, 2019 Publication date: July 28, 2019 Published in: conference ISSN: 2308-3972 ISBN: 978-1-61208-728-3 Location: Nice, France Dates: from July 28, 2019 to August 2, 2019
|
|
SERVICES  CONTACT
2010 - 2022 © ThinkMind. All rights reserved.
Read Terms of Service and Privacy Policy. |
|
|
|
