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ThinkMind // International Journal On Advances in Intelligent Systems, volume 11, numbers 3 and 4, 2018 // View article intsys_v11_n34_2018_12

A Centralized System to Manage Digital Contents in Multiple Advertising Displays

Authors:
Armenio Baptista
Alina Trifan
Antonio Neves

Keywords: Digital signage; Advertising; Cloud-based Platform; Digital Contents Management; Multimedia

Abstract:
Current technology makes possible to enhance the way people experience advertising or general information notices, through the use of digital displays. These devices can be connected among them and centrally managed in order to individually display different contents. This process, also known as digital signage, is used nowadays in public spaces, transportation systems and retail stores, just to name a few applications. In this paper, we present a solution for a digital signage system, based on a centralized agent, through which digital contents can be managed and displayed on several autonomous stations. These stations can be either static, such as monitors, or mobile, such as autonomous robots, and they can be used in any type of multimedia advertising. The core of the presented solution is a web server, that stores the uploaded contents and exposes a web dashboard for their management. Registered users can manage and distribute the contents through the connected stations (or agents). The only requirement is a network connection between the server and the agents. The system was used with the aim of automatizing the dissemination and advertising of local research works and we present results of its use in the support of several research events that took place within our academic campus.

Pages: 257 to 267

Copyright: Copyright (c) to authors, 2018. Used with permission.

Publication date: December 30, 2018

Published in: journal

ISSN: 1942-2679
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